From Gas Station to Café Destination: How SHELL Café Croatia, by Coral Croatia, Raises the Bar with Latte Art Factory
When you think of gas station cafés, you might picture quick stops and convenience. But Coral Croatia, the licensee operating SHELL Café across Croatia, has a different vision — a place where every coffee feels like it’s made by a barista, even in the middle of a rush hour.
With over 5 of the busiest outlets now powered by Latte Art Factory, SHELL Café in Croatia is redefining what customers can expect from a highway stop: consistency, speed, and barista-level quality — every single cup.
Meeting High Demand Without Compromising Quality
Across these high-traffic SHELL Café locations, it has been noted a substantial increase in daily preparations of beverages. That’s a huge challenge — especially when most staff are not professional baristas but versatile team members who handle food preparation, cashier duties, and customer service.
“We serve a lot of milk-based drinks — around 80% of our coffee orders — so getting milk texture and temperature right with speed is crucial,” explains Lana Trampus, Gastro Category Manager at Coral Croatia. “The Latte Art Factory makes that easy and consistent, no matter who’s behind the counter.”
Faster Workflow, Happier Staff, Better Coffee
Before adopting LAF, training staff to make quality milk beverages took time and practice. Now, the process is instant.
The automated milk system ensures perfect microfoam and temperature every time, reducing human error and allowing staff to focus on other tasks — from serving food to customer engagement.
“Since day one, the team was thrilled,” says Lana. “It makes their lives easier, reduces training time, and gives them confidence. Any staff member can now deliver top-quality beverages — and that’s a big win for us.”
In high-turnover environments like service stations, reducing training time is a major advantage. LAF has helped streamline operations, cut milk waste, and simplify beverage preparation — all while maintaining a faster workflow during peak hours.
A Noticeable Difference for Customers
The results didn’t just stay behind the counter. Customers immediately noticed the improvement in quality and texture. Many began returning more often — and Coral Croatia’s loyalty program engagement increased notably after the LAF installation.
“We see more repeat visits and hear from customers that our coffee tastes better than ever,” says Lana. “They come back for the quality — even at a gas station café!”
Top 3 Benefits Noticed by Coral Croatia
- Reduced Training & Easier Operation – Anyone can prepare premium beverages from day one.
- Faster Workflow – Handles rush hours effortlessly, maintaining quality and speed.
- Consistent Taste & Texture – Every cup tastes just as good as the last, regardless of who prepares it.
Raising the Bar for Gas Station Cafés
By introducing Latte Art Factory, Coral Croatia has elevated SHELL Café’s brand image — transforming the perception of what a gas station café can be. Customers now associate SHELL Café not just with convenience, but with quality coffee experiences that rival city cafés.
“This innovation helps us stand out,” concludes Lana. “It supports our staff, delights our customers, and truly levels up our brand.”
