5 to go introduces Latte Art Factory’s milk foaming innovation to Romania  

Advancing quality and speed across cafés in Romania.

HÖVELHOF, GERMANY (09, November 2022) — We are proud to be partnering with 5
to go in Romania, introducing the
Latte Art Factory
in the Eastern European region. This innovative automatic solution to milk
foaming will ensure that every single customer receives the perfect cup of
coffee every single time.This partnership will create many unique
opportunities for both companies. Latte Art Factry’s expansion reaches out to
the farther parts of Eastern Europe. Meanwhile, 5 to go, is now hitting an
amazing milestone of 400 cafés. With the help of Latte Art Factory,
controlling the quality and consistency throughout these 400 locations has
never been easier.

Eastern Europe shows
significant potential
as a coffee destination, with consumption showing a
steady increase. Specialty coffee is also gaining popularity in countries like Poland and
Romania.

5 to go have been successfully leveraging this increase in demand, having
opened
400 stores all overRomania
alone. With an increased international presence, 5 to go launched operations
in France, Belgium, Great Britain, and Hungary. In 2021, they held an
impressive 49% market share in the focused coffee chain segment in Romania,
making their cafés a popular destination for many in the country.

This rapid expansion paired with an increased interest in coffee naturally
results in higher expectations when it comes to the quality of the final
product and service. Producing premium coffee-based drinks can be costly at
such a big scale. It would require highly skilled staff, continuous training,
and a significant amount of time. This is where
Latte Art Factory
comes in. 

5 to go co-founder Radu Savopol is excited to delight his customers with
faster service

“5 to go has a strong presence in Romania and plans to double the business in
the coming years, reaching 1,000 coffee shops by 2027 and expanding the
operation to 8 new European markets. This rapid expansion, in the economic
context, makes us eager to discover solutions to help entrepreneurs in their
businesses and to secure a high quality and perfect taste for our coffee
products. With the help of Latte Art Factory, we can offer both while keeping
consistency in terms of taste, so important for a chain with this kind of
presence. We are eager to introduce this innovation in our coffee shops and
not only, to bring this automatic solution to work and to delight the
consumers with faster service, great taste, and special recipes of coffee with
milk”, said Radu Savopol, cofounder 5 to go.

When it comes to high-volume sellers, the Latte Art Factory provides the
perfect solution. It allows cafés to prepare drinks more efficiently and
significantly faster, without compromising quality, texture, or flavor. Thanks
to its fully automated milk foaming capabilities, even beginner-level staff
can make all kinds of coffee drinks flawlessly, like a pro.

Latte Art Factory
and 5 to go partnership

The partnership between 5 to go and Latte Art Factory began in October 2022. At at the heart of this partnership lies a key alignment
between the two companies’ values. 5 to go stands for Taste, Professionalism,
Speed, Diversity and Ambition.

Through this partnership, Latte Art Factory will help 5 to go achieve four
main objectives:

• deliver high-quality products of a high skill level
• maintain a high-speed and deliver more efficient service
• increase the variety of its product offering
• and to support them in being the best in their markets.

Latte Art Factory has established itself is an industry leader with its
award-winning machines and has an ambition to continue to revolutionize the
ever-changing coffee sector.